Wednesday, June 12, 2013
UKIP Surge Drops Back but Neitherr Labour or Tories Benefit
Labour's lead at 7% is consistent but not what it should be if victory in 2015 is to appear even a strong possibility. It also illustrates that the big push by Balls and Miliband to appear tough on the deficit has not really been noticed yet by voters. Any elation at the Tories slumping from 45 to 29% approval on the economy is also negated by Labour's own fall from 29 to 19%. A twinge of elatioon might be justified however, on perceptions of party unity. Last month 65% felt Cameron had the backing of his party- this month, it's down to 29%. Labour meanwhile is seen as pretty united behind Ed Miliband.
On the 'empathy' axis- 'does he understand people like me'- Cameron sees a slide downhill with only 29% saying yes and 65% saying no. Ed usually scores well on this but also ends up with a 5% negative score: 41-46%. :Much too early to get much of a handle on 2015 but it seems neither big party is currently trusted by voters: Cameron seems to be floundering and his much vaunted leadership skills cast into doubt. Ed's position is even more desperate. As for Clegg, he might just end up holding the balance of power again, courtesy of UKIP and the nationalist parties.