Wednesday, October 12, 2005
television political communication
But the test at Blackpool was slightly different. Candidates had to address a live audience of activists- some of them quite desperate to be out of power, these last eight years or so-with a television audience hovering somewhere in the background. In consequence the best performers were those who best blended the public platform with the television style. Davis failed to connect, Clarke was too concerned to play himself, Rifkind did creditably but seemed a bit past it. Only the young Cameron hit the right blend with his eschewal of notes and ability to deliver his speech while on the move. It was the perfect blend of both genres and tuned into the wavelengths of both audiences. It's all about Cameron now and just because he had mastered the medium of the contest. I suspect he'll go on doing so.